Prada Goes Buck Wild During Milan Fashion Week Men’s

Graphic by Alexander Hernandez Gonzalez

On Sunday night, coats dripped out in furs, beautifully tailored suits and a whole lotta cowboy boots made their way down Prada’s Fall/Winter 2025 Menswear Collection during Milan Fashion Week Men’s. 

Co-creative directors Miuccia Prada and Raf Simons have become one of fashion’s greatest duos to ever exist. Their collaboration, designs and overall concepts for Prada allow many to get a sense of excitement towards the untraditionally desirable aesthetic of “ugly-chic” the brand is known for.

Those who were invited to the presentation received a piece of an industrial metal pipe (keep this in mind, it comes up later!) with the brand’s logo engraved into it. As Miuccia said it best, it is  “creativity without overthinking.”

As guests like Troye Sivan, Soohyun Kim and Harris Dickinson arrived at the Fondazione Prada Deposito, they were met with a grand surprise. The runway, made up of vintage-style carpeting and industrial metal piping, was a sight to behold among attendees. 

The idea of a simple catwalk is slowly drifting away from the fashion industry, brands will create theatrical settings and moments that will have a major impact on what we wear. And, so far, it is working in the brand’s favor.

Once the show commenced, the living definition of Prada opened up the show. The look, modeled by Serkan Deniz, was made up of a brown half-sleeve shirt with gunmetal piercings and a matching anchor chain going down the collar area, rich black slacks and a fun pair of floral printed white cowboy boots.

Fun plaid trench coats, tight-fitting floral shirts and bowling bags that reminisce on simpler times along glossy puffer jackets, well-fitted colorful pants and pops of cowhide printed shearling, clearly inspired by Western ranchers.

Look 40 is modeled by Nikita Gnetnev is wearing a patchwork suit that is made up of green, honey, black, brown, gold and army green pieces of leather, a distressed blue bowling bag and a pair of patent black leather loafers with silver adornments, making this one of the most chaotic yet elegant outfits I’ve seen in recent years.

Flared-out collar shirt cuffs, vibrant cowboy boots and an incredible denim trench coat complement the floral pins, innovative sunglasses and various amounts of fur tops.

The final look, made up of a dark grey wool trench coat with a fur collar, deep brown dress pants and the same pair of floral cowboy boots Deniz wore, was the perfect way to summarize this impactful collection.

As models walked for the finale, it was just a great representation of what the brand does well: make the traditionally “ugly” into the desirable. Once the show wrapped up, Miuccia and Simons walked out together in style. 

Miuccia was wearing a silver undershirt, grey v-neck top, silver skirt, purple stockings and silver heels while Simons wore an all-black ensemble, showing the range of style the duo brings together during their collections.

In this day and age, menswear is usually always minimized to the same old colors, styles and silhouettes. This is not the case in Prada’s book, they want men to have fun with their wardrobe, create their world and explore the vast possibilities that fashion has to offer them. 

This 56-look collection reinstates the idea that mismatched can look good. Sure, you might get some stares from people while walking down the street, but at least you accomplished a bucket list task. Now, we can only hope that more men will have the instinct to take the fashion risk that Prada offers them.