Talk that Talk: Rihanna's Fashion House with LMVH Launch
According to WWD magazine, Rihanna is allegedly about to launch a Fashion House with LMVH (Möet Hennesey Louis Vuitton) under her name. LMVH is a luxury goods conglomerate of The Louis Vuitton Fashion House and Moët Hennessy, whose headquarter is in Paris. LMVH is a group that comprises large Luxury Homes creating products in all sectors of the luxury market: leather and high fashion, wine and spirits, watches and jewelry and perfumes and cosmetics. The group features some of the most exceptional faces in culture and art from Veuve Cliquot to Audrey Hepburn. LMVH has 70 luxury houses, and 25 legacy houses that honor timelessness and tradition, such as Bvulgari, Celine and Givenchy. Rihanna’s appearance provides a fresh new face to the fashion industry’s Eurocentric dominance.
First child of a working class family, Rihanna brought her childhood dream of singing and performing to life. Beginning in 2006, Rihanna (born Robyn Rihanna Fenty), dropped two Billboard 200 recognized albums: “Music of the Sun,” repping her Barbados roots, and “A Girl Like Me.” Rihanna became a pop culture icon in the music industry, and one of the youngest solo artists to put her name on Billboard for multiple titles. Rihanna dropped “Umbrella,” “Empire State of Mind,” “Disturbia,” and “Work” amongst others that won her multiple titles including MTV awards and Grammy awards, and she continues to thrive in the limelight at age 30, a birthday she was unafraid to embrace as seen in her Vogue feature in 2018.
Rihanna’s beauty line Fenty, introduced in 2017, brings bold shades and palettes for any skin tone. Rihanna’s love of makeup is rooted in her childhood experiences of watching her mother put on red lipstick in the mirror. After much experience working with professionals, she launched a line of her own that brought in her own flare. Fenty makes a point to maximize versatility and universality.
Fast-forward, Rihanna’s lingerie line, SAVAGE x FENTY, debuts in 2018. Her lingerie line brought luxury sleepwear and accessories to a broad audience with itsreasonable prices. SAVAGE X FENTY provides garments for all body types with its extensive range of sizes and designs. Rihanna’s mission is to have women dressing for themselves and owning their bodies with confidence. Making these brand morals transparent, Rihanna is a model for her brand. Rihanna creates all of her work as a reflection of values as a woman, living up to her instagram handle, BadgalRiRi. By being present at pop-ups and meeting her fans Rihanna brings an intimacy between herself and her audience, something that high fashion has not often done.
Her next move to create a luxury fashion home escalates what she has already created. Through all of the content Rihanna has produced, she remains true to her colorful and confident attitude which she has had from the start. Rihanna’s reported launch with LMVH will push barriers in the fashion industry, and she is nowhere near stopping.