So, How Did Everyone’s No-Buy Year Go?
Graphic by Claudia Johnson
New Year’s resolutions aren’t exactly unexpected this time of year. Last year, the fashion world discussed no-buy and low-buy years, along with various other methods to encourage mindful consumption.
A no-buy year is self-explanatory: It restricts the purchase of items in a specific category for the entire year. A low-buy year is similar, just without the absolute zero requirement. There is also the three-word method, the style 75 hard, and a five-item limit, among other philosophies.
These strategies and the conversation around personal style, the fashion trend cycle and consumption gained visibility at the beginning of 2024. Many people were so sick of trend cycles coming out of 2023 that they began to look into conscious consumption, intentionality and individual taste.
Personal style has most certainly had its year this 2024 and that doesn’t look like it will slow down. This year we witnessed the continued rise of bag charms, maximalist accessories and DIY fashion projects. Customization and personality are only becoming more sought after.
Whether you gave it a shot last year or have never heard of a no-buy year before clicking, you can still consume more intentionally in 2025. The fast fashion crisis and the state of the environment are only becoming more dire, so taking a good look at your consumption habits won’t hurt this new year.
Fashion is a method of self-expression, so limiting oneself to, for example, buying five pieces a year may seem unhelpful and impossible. Just remember that style comes not from the act of having a lot of new and unique clothes, but from the act of styling them in new and unique ways. Forcing yourself to be more creative with fewer clothes will be much better for your style than constantly or even often buying new pieces to feel on trend.
New Year’s is a time for self-reflection, so think about how you may have interacted with fashion and trends in 2024. What were your favorite pieces and how did you find inspiration? How much money did you spend on clothes and how many of them are still unworn?
It doesn't have to be drastic if you’re interested in making a change. Start a wishlist, establish a waiting period to prevent impulse buying or start tracking your cost per wear with a wardrobe app. You could even just picture five outfits you would be excited to wear with the new piece you’re thinking of buying.
Whether or not you decide to make a resolution, it is always a good time to change your habits. The planet and your style will be better off for it.