At Moschino, It’s Time To 'GET HAPPY' And 'THINK' For the Future
Graphic by Alexander Hernandez Gonzalez
The laundry aired out during the Moschino Spring/Spring 2025 runway show that premiered Thursday evening during Milan Fashion Week.
For his third collection at Moschino, creative director Adrian Appiolaza is bringing back the fun that many grew familiar with the brand years ago.
Appiolaza, born and raised in Buenos Aires, Argentina, took the helm of the Italian fashion house back in January 2024 and has done a great job of referencing and honoring founder Franco Moschino’s work while adapting it into a modern style.
Across the concrete venue, clean white laundry was being aired out on wires and provided an interesting view for spectators of the show.
Once the show began, the opening model was wearing a draped white dress with white shoes. At first glance, the garment looks like cloth was just draped onto her body and then she was sent straight onto the floor.
White Polka dots were painted on the model's body while she wore a ruffled white top with ribbon straps covering her breasts were matched with a relaxed baggy pair of white trousers and white shoes providing a change in attire compared to previous looks, which were hiding a good amount of skin.
Model Alex Consani stuns in a long white trench coat, white pumps, white gloves and a bottle of Moschino-branded bleach, a reference to the brand’s history of slapping its name onto common household items, such as glass cleaner.
It’s official, polka dots are back at Moschino.
Polka dots were on blazers, scarfs, shoes and pumps across the collection, which were commonly used by Franco Moschino.
An exciting sight to behold was white clothing with hand-painted prints. Sailor-inspired attire, ocean waves and even a trenchcoat were painted blue onto shirts, dresses and skirts, honing into Appiolaza’s eye for detail.
After the clean laundry got aired out, it was time to bring in some color, prints and house staples to the catwalk.
A white T-shirt dress that boldly stated “THINK” in black, scripture written in blue, and Moschino written in red is meant to make the viewer think about and question life through fashion.
Black leather fringed trench coats, “WEAR CARE” printed clothes and “WHAT’S UP!” suits were being sent down the runway. Heavy prints and leather have been common sights in recent years at Moschino. Yet, they haven’t been seen in this manner in quite a while.
Marc Jacobs’ inspired grunge outfits, pearls all over the place and a dress with plastic fasteners on the entirety of the dress along with the stickers and tag attached to the dress and model’s body were refreshing to see, it’s kooky in the best way possible.
In Look 29, a model wears a pair of black sunglasses, a black suit, a white tank top, a smiley face belt, spiky silver shoes and is holding a motorcycle helmet. The simple parts of the outfit combined with the obscure details make this look (FUN)ctional.
More fringe arrives but in white dresses and leather trench coats. A long white T-shirt that says “GET HAPPY” is meant with the most amount of truth. Appiolaza wants viewers of the presentation to get happy because he will transform Moschino into something we have never seen before.
Moschino tags on the front of clothing, headpieces made out of buttons and business in the front party in the back dresses are meant to reference previous garments at the brand while adding necessary tweaks for this collection.
For the closing look, the model wears a “Tubino or Not Tubino” printed dress with black sunglasses, a polka dot scarf, gloves, a newspaper on her left hand and pearls and a black bag on her right hand and white pumps with black polka dots.
This show captured who Moschino can cater to. They can cater to someone who wants a minimalistic look or an avant-garde look that will capture the attention of bystanders while you walk down the street. I’m eager to see what Appiolaza does for this incredible house in the future. But, for now, I will “GET HAPPY” and “THINK” for what is to come.