Caitlin Jenner: The Newest Makeup Mogul?

Caitlyn Jenner filed an application last week to trademark a line of cosmetics under her name, according to TMZ. While there doesn’t seem to be a clear business plan in place, the application covers a variety of products from skincare to makeup removers. The possibilities for a makeup line targeted at transgender women have us buzzing. 

Caitlyn has mentioned on numerous occasions how important appearance was to her when she came out as transgender. As a role model for transgender women, it is only fitting that Caitlyn create a cosmetics line that will help other MTF, or male-to-female, transgenders feel comfortable in their own skin. 

The future makeup line could be the first luxury makeup brand to address some of the different makeup needs of transgender women. Differences in texture, oil production and pH levels in the skin of transgender women require special attention, according to the International Dermal Institute.

The Kardashian-Jenners are no strangers to the makeup business. Kylie Lip Kits have sold out in seconds and she is looking to expand her makeup empire. Kendall has created an eyeshadow palette with Estée Lauder. Even though Caitlyn is a newbie to the cosmetics business, her daughters can certainly provide a few pointers in conquering the world of makeup. The Kardashian-Jenners are the queens of contouring, so a Caitlyn brand HAC palette could be the next great beauty staple for both cis and transgender women. We may even see a collab between Caitlyn and her daughter, Kylie, on a Caitlyn Lip Kit. 
As with all things Kardashian-Jenner, we expect that Caitlyn’s cosmetic line will be a huge success and possibly revolutionize makeup for transgender women.