"Radical Reduction" Takes Control At Loewe’s S/S 2025 Show
Floral prints, long-sleeved mini dresses and artistic inspirations appeared at the Loewe Spring/Summer 2025 show that was revealed Friday morning at Paris Fashion Week.
Irish fashion designer Jonathan Anderson, creative director of Loewe and JW Anderson, wanted to present a collection that focused solely on the movement of clothing and how it can take form in many different silhouettes and textiles.
“Stripping everything away, the silhouette remains: bending, bouncing, flowing in curves, long or crudely cropped, moving sideways and away from the body, like falling into and out of a dream,” said the Spanish luxury fashion house while describing the show’s driving force.
Wide stark white walls along with white and cream wood flooring make the perfect runway for the clothes to not just speak for themselves, but for the viewer to take a closer look at what is in front of them.
Not to mention, an approximately 13-foot wooden pole, designed by British artist Tracey Emin, that had a bird sculpture sitting on top was the only decoration needed for the collection.
Attendees of the show included Canadian actress Taylor Russel, American actress Ayo Edebiri, English actress Jessica Gunning, English novelist Zadie Smith and American model Emily Ratajkowski among others.
English model Dana Smith opened the show by wearing an abstract pair of silver aviator sunglasses, a floral dress with built-in hoop skirt boning and an inverse-scoop neckline with a pair of laced-up black and white loafers.
Floral dresses, leather poncho jackets and oversized yet well-fitted business attire are making their way down the catwalk.
In Look 8, a model is seen sporting a printed feathered T-shirt that boldly states ‘Moto Race,’ a shiny black leather handbag with gold hardware, a matching cuffed pair of pants along laced-up pointed espresso dress shoes.
Flowy fishnet tops, cut-out black croc-embossed trench coats and appearances from artists Van Gogh, Wolfgang Amadeus Mozart and Frederic Chopin on more feathered t-shirts appear alongside flared-put leather jackets, polo shirts with a wrap-around waist and very few accessories, a product that makes a good majority of the money for fashion brands.
South Sudanese model Ajus Samuel represents Look 45, which at first glance, seems simple. But, as you take a closer look at the outfit, it is simply Loewe. A sharp shimmery white eye, clean beige trench coat with a gold hoop at the bottom paired beautifully with navy blue laced white loafers with a black trim is great without all of the sound that fashion shows usually have.
Oversized white-collared dress shirts, long-sleeved wool babydoll dresses and a final round of florals are seen in the sleekly modern room.
Polish film actor and model Alin Szewczyk closed the show while seen in a long-sleeved gray feathered shirt with German composer Johann Sebastian Bach printed in blue, fitted black trousers, a logoless black leather handbag and a pair of green, cream and black floral sneakers.
As models walk for the finale, the audience claps for the various prints, textiles and the wide range of loafers that the brand produced for this collection.
Anderson walks out in a bluish-gray sweatshirt rolled up at the sleeves, a red bracelet, blue denim jeans and brown suede boots as a standing ovation is presented to the designer.
In this collection, you can tell that Anderson has a true passion for Loewe and executes an idea flawlessly. Even though this show was mostly clothing-focused rather than accessories, the attention to detail on the clothing along with famous artist works makes a Loewe dream come true.