The Rise of Copenhagen as a Fashion Capital

Although Northwestern students may primarily think of Copenhagen as popular  study abroad destination, it is now home to one of the most influential fashion weeks of every season. Twice a year fashion bloggers, magazine editors and top models are now trekking to Denmark’s capital to witness the innovative shows of Copenhagen Fashion Week.

Copenhagen has become such a household name in the fashion world due to its risk-taking and unapologetically cool clothing brands. Copenhagen fashion labels such as Ganni, Saks Potts and Hosbjerg are leading the movement and influencing American brands with their bold colors, sharp hem lines and unique mixtures of texture. Despite all of their color, Danish clothing labels maintain true to their minimalist aesthetic and cool-girl style. You will not find any obnoxious branding or pretentious embellishments at Copenhagen fashion week; instead, you will be met with simple silhouettes and effortless styling.

The clothing label Ganni perfectly epitomizes the growth and power of Scandinavian fashion as the brand took over Instagram this past summer. Within weeks of the brand reaching out to influencers, a Ganni slip dress suddenly  became the must-have piece for all and every ‘cool girl’ during the summer season. The power of Ganni has continued into the colder months as every influencer is rocking Ganni’s signature color blocked cable knit sweater. As with any high end fashion label, these brands come with hefty price tags. However, Copenhagen has certainly created a fashion week with more attainable brands than the likes of Milan or Paris.

With online retailers such as Shopbop, Farfetch and Nordstrom now stocking favorite Scandi brands such as Ganni and Saks Potts, you can also achieve the minimalist and effortlessly chic danish girl style without traveling all to Europe or spending hundreds on import duties.

Ganni Calla Dress (Shopbop)  

Ganni The Julliard Mohair Sweater (Revolve)