Weaving values of genderfluid expression and cultural decolonization with AI generative processes, Naranji is sending shockwaves of colorful disruption into a far-too-often static and binary fashion industry. What began as McCormick senior Sahibzada Mayed’s design engineering capstone project grew into Naraji, an ethically sourced, made-to-order, high fashion brand. Less than two years after Naraji’s inception, Mayed’s vibrant, kaleidoscopic designs burst onto fashion’s most elevated and intimidating stage: New York Fashion Week.
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In a season dense with trend forecasting and predictions, Jacobs and Browne created earnest collections. They were both incredible declarations of love for the art of fashion. Over the past few months, fashion has taken itself entirely too seriously. Jacobs and Browne brought passion back to an industry that has felt increasingly impersonal. They prove that fashion does not have to be haute-tailoring or wardrobe essentials to be timeless. Playfulness and a child-like imagination never go out of style.
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Fashion walks a fine line between consumable goods and art. Creative directors want to make what is authentic to their vision while the business side wants to push promotable, easily sellable items. Neither end of the spectrum is wrong. Without money, there would be no platform for art, but without the artistic vision, there would be no worthwhile product.
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The metaverse and events like Metaverse Fashion Week provide access to stylish spaces many people can’t otherwise experience. It does not mean, however, that the labels assigned to these spaces aren’t misleading, promising fashion and all it has the power to do in a way that fundamentally contradicts itself. Eventually, the real world is what we return to, and all those tools for creativity and self-expression that were promised may or may not follow us into it.
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Are they so complacent with their place at the top of the business that they believe creativity is no longer needed to keep consumers interested? Has the brand become so consumed by commercialism that they forget what fashion means and represents? Either way, the boredom currently infecting the fashion industry has invaded modeling, turning the field from fashion’s stage to fashion’s mannequin.
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Turning flowers into fashion takes a heightened level of consideration. Flowers can only spend so long out of water and botanics move differently on the runway. Crum has learned to play with new techniques that she wouldn’t typically incorporate into her studio work, like dye products and deer netting—a plastic chicken wire. The good thing about working on a design day-of, she says, is learning from the other designers in the room.
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Copenhagen cool girl aesthetic has not only taken over your Instagram explore page — the minimalist nation has now started to dominate the fashion world.
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