Mary Kate and Ashley Olsen formed more than a brand with The Row, they created a clothing revolution.
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Although the reasons for Telfar’s hype may be a mystery, numbers don’t lie. Some are buying to support a more inclusive fashion industry, while others might just want to dress like their favorite celebrities. Nevertheless, Telfar has already rewritten, and continues to rewrite, the status quo around luxury goods.The question now is whether or not Clemens can maintain this growth or if Telfar will be immortalized as a fad of the 2020’s.
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Influencers create these micro labels, and the luxury brands behind them use the influencers-driven-micro-labels to target newer, younger consumers. On July 9, 2021, Greta Gerwig announced that she would be directing the live action Barbie movie. Valentino recognized that Gerwig’s announcement reawakened Barbie fans and knew they could capitalize on an audience obsessed with Barbie Pink. On March 6, 2022, Valentino released their Pink PP F/W 22-23 collection, and “barbiecore” began to dominate runways from top designers to emerging brands across the world.
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The Moschino x H&M collaboration is finally here! STITCH writer gives their two cents on the motivating factors when combining high-end luxury with fast fashion.
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