With the rise of these aesthetics, I asked myself the question: can a woman dressing feminine be empowering? I think it can. In a society that constantly puts down femininity, I think it is powerful to embrace it as a woman. Femininity doesn’t necessarily have to have a negative connotation. We are expected to behave like men because they are the standard for most things in society. Masculine traits, like being assertive and being driven, are, by logic, praised. Through dressing in a feminine way, women that are part of these aesthetics reclaim their femininity, and they are proud of it. Women do not have to hide their femininity and can embrace all sides of their identities.
Read MoreCoastal grandmother is an aesthetic that, like many, gained notoriety and fame on Tik Tok. The term was coined by TikTok user @lexnicoleta, who says that if you enjoy “Nancy Meyers movies, coastal vibes, recipes and cooking, Ina Garten, cozy interiors, and more” this aesthetic is the one you’ve been looking for. Most Tik Tok aesthetics have a short life cycle, taking the internet by storm for months only to end up in thrift and resale stores immediately after. Coastal grandmother, however, has a different trajectory, thanks to its roots and connection to upper class life.
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