Posts tagged sponsorships
Beyond the Grid: Fashion in Formula 1

Today, the daring fashion of F1 has all but disappeared. Outfits on race weekends are boring team shirts plastered with sponsors, and the only accessories are a nice watch and a team hat also plastered with sponsors.
What happened? The intense scrutiny brought by social media forces drivers to take themselves more seriously because their fans take them seriously. It is easier than ever to get to know the drivers as people.

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