The Science Behind Retail Therapy
Graphia via Quynh-Nhi Tran. Image via Cosmopolitan
The phrase “you need to do some retail therapy” has probably been thrown your way many times, whether after a bad breakup, a rejection from a job or even just when you’re having a sad day. Retail therapy has become such a popularized coping mechanism – one I often subscribe to. However, what is the real science behind the rush of adrenaline you get upon receiving that order confirmation email?
According to psychotherapist Amy Morin, shopping helps to improve your mood because momentarily wearing and/or using the item you are about to purchase gives you a rush of excitement. This theory has also been linked to the idea that shopping offers us a sense of control, as you are the one picking out which items you want to spend your money on. Combating feelings of hopelessness and disappointment with situations where you exhibit control is highly effective. Other research has shown that retail therapy, buying an item of clothing you truly love, is an act of self care. However, it has been proven that people in bad moods tend to be more impulsive with their spending, so it’s best to be extra cautious about how much you are planning on treating yourself before you get to the cash register.
Of course, it is also important to remember that these moments of retail therapy full of bliss and satisfaction are only fleeting moments of positivity that cannot permanently alter a negative state of being. Retail therapy cannot replace normal therapy. However, it certainly doesn’t hurt to hit the shops on the days you are feeling particularly down.